Online Marketing 101: Learn The ABCs

Innovative Internet Marketing On a Budget

This is the first of three short articles by Ryan Bessling   -- I hope you'll find them interesting G.G

By Ryan Bessling  

When it comes to Internet marketing, you will find that any marketing is better than no marketing at all. Despite this, you may want to focus most of your time on innovative Internet marketing ideas. Innovative Internet marketing ideas are ideas that are fairly new.

One of the few downsides to using innovative Internet marketing ideas is that since most have yet to be proven, because they are relatively new, you may not know if they are really worth or your time or your money. That is why there are a number of important factors that you should take into consideration, especially if you are planning on marketing your business while on a budget.

If you are interested in marketing your business, but while on a budget, you can still do so. The only difference is that you will have a little bit more research to do than most others, namely business owners who have an unlimited marketing or advertising budget. As previously mentioned, innovative Internet email marketing ideas are ideas that are relatively new. That means that they have likely not been proved effective yet. Despite wanting to wait until they are effective, you shouldn't. The good thing about using innovative Internet marketing strategies is that because they are new, the chances of your competition using those same strategies are slim. In a way, using innovative Internet marketing strategies gives you an edge over your competition.

Image courtesy of Stuart Miles at FreeDigitalPhotos.net

Although you can get the upper hand, by using innovate Internet marketing ideas, you may find that not all ideas turned out the way that you wanted them to. That is why you are advised to be cautious when looking to implement new, innovative internet marketing ideas, especially if those ideas are costly. As previously mentioned, you are advised to give new Internet marketing ideas a try, even if they have yet to be proven. Before implementing those ideas, it may be a good idea to examine the costs associated with doing so. Although business is all about taking risks, you may not want to take a risk that you cannot afford to take. There are a number of different, affordable, Internet marketing strategies that you can use, that are guaranteed to produce the results that you are looking for.

If you would still like to have your business benefit from innovative Internet marketing ideas, but you are unsure what to do, you may want to think about hiring the services of a professional. In most cases, you will find that these professionals are referred to as Internet marketing specialists. An Internet marketing specialist is an individual who can brainstorm marketing ideas and execute them, without you having to do any of the work. What is nice about most Internet marketing specialists is that they tend to charge a flat-rate fee for their services. This means that you can get a whole Internet marketing package, which includes new and old ideas, for a reasonable fee. In addition to the fees being reasonable, you may find that the results are even better; that is because professional Internet marketing specialists are good at what they do.

Whether you choose to develop and implement your own innovative Internet marketing strategies or you rely on a professional to do it for you, your business should be able to get the marketing that it needs and deserves to have. What is nice is that you can also do it while on a budget; which is a great way to make sure that your business is a profitable one.

This article was authored by Ryan Bessling.

Article Source: EzineArticles.com/?expert=Ryan_Bessling

The Truth About Internet Marketing Method Solo Ads

Top Ten Internet Marketing Mistakes

By Steven Mohrman  

Every Internet Marketer makes mistakes, and those mistakes usually cost you money! It's important that we learn from the mistakes that we make so that we do not make them again, and so that we can gain insight into where we went wrong. I have compiled a list of the 10 most common mistakes Internet Marketers make. My goal is to help you steer clear of these mistakes in the hope that I can save you some money, and time!

=>Mistake #1 - Using the Content Network

When you start a Google PPC campaign you should always remember to turn the content network off. The reason for this is because you do not want to receive traffic from pages with Google AdSense on them as these pages are many times plagued with click fraud and non targeted traffic. If you are not an expert, you should not be using the content network. I do not use the content network because it can cost you an arm and a leg and produce absolutely zero positive results.

To turn the content network off, log into your AdWords account, click on a campaign, then click the "Edit Campaign Settings" button. On the right of the screen "uncheck" the box that says "Content Network". You can leave "Google Search" and "Search Network" checked.

=>Mistake #2 - Too Many Keywords per Ad Group

Limit the amount of keywords per Ad Group to less than 25 keyword (75 if using broad, phrase, and exact match types). Having more than 25 keywords can negatively affect your Quality Score as the more keywords you have, the less relevant they are to the ad. DO NOT put more than 25 keywords in an ad group unless all keywords are very highly relevant.

=>Mistake #3 - Keyword Grouping

When you put your keywords into an Ad Group you need to make sure that they are all very similar and have at least one common keyword. You will want to use the keyword(s) within the ad title and description as much as you can. Here is an example:

Ad Group Name: Internet Marketing
Common Keyword: Internet Marketing

Keywords: internet marketing, internet marketing book, internet marketing resource, internet marketing guide, best internet marketing book, internet marketing ebook, internet marketing help.

AD:

Internet Marketing e-Book
Learn How to Make Money Online
Top Internet Marketing eBook Review
YourSiteName.com

You can see that the common word has been use in the adcopy and that all keywords have the common word Internet Marketing. This is how to properly set up an ad Group.

=>Mistake #4 - Using only Broad Match Type

To optimize your keywords for best performance and highest CTR you need to use Broad, Phrase and Exact Match Type Options. A common mistake is to only use the Broad Match Type as many people are not aware of the other match types.

Broad Keyword: Internet Marketing
Phrase Keyword: "Internet Marketing"
Exact Keyword: [Internet Marketing]

Use all three keywords within your Ad Groups.

=>Mistake #5 - Low Daily Budget

If you are wanting to achieve high amounts of traffic you cannot expect to do so with a low daily budget. If your budget is $5 / day and you set your campaign to reflect this budget, chance are that you will not achieve much traffic at all. Google displays your ads based on a number of factors including daily budget. If your budget is set too low your ads will barely be displayed at all. We recommend setting your daily budget slightly higher than you are actually prepared to pay, then monitor your costs. It's very difficult to get any kind of traffic with a very low daily budget.

Image courtesy of xedos4. at FreeDigitalPhotos.net

=>Mistake #6 - Duplicate URL's

Google only allows one url to be displayed in their search results per keyword and advertiser. If you are advertising the url: http://www.wealthyaffiliate.com, and another advertiser is advertising the same url, only one ad will be displayed. When coming into a new market there is often another advertiser already advertising the url that you would like to. In this case you need to either raise your CPC in order to outbid the competitor, or, create a landing page. Landing pages always convert into sales better as web surfers like to read reviews, comparisons, and opinions about products prior to making a purchase. If you are not getting impressions for some of your Ad Groups, this could be one of the reasons why.

=>Mistake #7 - Keyword Bid Price too High

When you set your bid prices you need to have a limit, and unless you are an experienced marketer and know that your Ad Group / keyword / ad combinations make you sales you shouldn't bid too high. I know that you are anxious to get some traffic, but paying $5.00 per click is much too high. On that note, paying $1.00 is many times too high. Try to keep your bid prices as low as possible while achieving the best position you can. Do not try to get traffic by simply out bidding your competitors. The idea is to outsmart competitors using relevant keyword groups and in turn you will pay less and see better results.

=>Mistake #8 - Ad Positions are Too Low

When trying to get traffic to your site you need to use the Google Traffic Estimator to help you determine how much you should bid per keyword. Many times if your CPC (cost per click) is too low, your position will be greater than 10 and you will not be on the first page of search results. For best traffic try to be in position 2-9 (on the first page of search results in Google). With this being said, it is sometimes very expensive to be on the first page and you may be forced to be in page 2. This is OK because as your Quality Score goes up, so will your positioning. Try to get on the first page, but if you cannot because of the bid price being too high, don't worry, you'll eventually get there by using our techniques to get a better Quality Score.

=>Mistake #9 - Non-Targeted Keywords

If you are advertising a product like WealthyAffiliate.com or Beating Adwords, you may be inclined to use keywords such as:

Marketing, ebook, Affiliate, Money.

The problem with these keywords is that they receive a lot of traffic, which costs you an arm and a leg, but the traffic does not convert into sales. The reason is because the keywords are not targeted enough. If you are selling Beating Adwords, our new Internet Marketing ebook, using the above keywords, the visitors are not necessarily looking for an IM ebook. If someone types in the keyword "Money" they could be looking for help with Microsoft Money, or Currency Exchange Rates. Same with the keyword "ebook". Someone could be looking for a golfing ebook, or how to create an ebook.

You need to make sure that your keywords are highly targeted to what you are selling. For example: Internet Marketing ebook, or Make Money Online would be better choices to replace the keywords mentioned above. The more targeted your keywords are to your product, the better conversions you will see.

=>Mistake #10 - Too Many Ads when Split Testing

Split testing allow you to run more than one ad for an ad group to see which adcopy (the text of the ad) creates a higher CTR. In other words, which ad entices searchers to click more frequently. Split testing should only be done using two ads and no more. This way you can determine which ad performs better. You want to treat split testing as a contest, or even a competition. The better performing ad gets to move on to the next round, while the lower gets replaced by a new competitor.

Limit the number of ads you are running per Ad Group to 2 ads when split testing.

On a final note: Expensive mistakes can be made easily in the world of internet marketing and there is risk as we learn and take on competitive markets. Having mentors and a strong network of supportive colleagues is important, if not imperative for success. There are more and more poeple logging on every day, and the market continues to grow. However, unless you approach internet marketing with an understanding of the pitfalls and a plan for success, it will be difficult to foster lasting success. Internet marketing, in all its hype, is only a business (not a get rich quick scheme.) All successful businesses must begin with a plan.

Steven Mohrman is an Internet Marketer and member of Wealthy Affiliate 2.0. Wealthy Affiliate 2.0 is an interactive community and learning center providing amazing coaching, support, and tools to its members.
Article Source: EzineArticles.com/?expert=Steven_Mohrman

Internet Marketing Speaker BJ Min - Real Life Lessons to Succeed Online

How the Right Affiliate Internet Marketing Program Can Spell Massive Profits For You

By Richard Trice  

The affiliate internet marketing program, aka affiliate marketing, has been one of the fastest growing cottage industries to come along in the last few years, and few people are aware of it. The Internet has spawned numerous fast growing businesses, but the affiliate internet marketing program has far and away been one of the most lucrative and cost-efficient of any. In fact, studies have shown it to be one of the best and most inexpensive ways to generate online profits.

Learning the basics of the affiliate internet marketing program is extremely easy, however, becoming one of the elite superstars has been a highly guarded secret until recently. Affiliate marketing is basically promoting a product or service through an independent network of sales people, referred to as associates or affiliates. Simply put, it is an agreement between a merchant and website owner. But make no mistake about it, despite its simplicity, the affiliate internet marketing program has become one of the most effective ways to earn explosive revenue.
As I stated earlier, the affiliate internet marketing program can be one of the easiest ways to make money online. One of the primary goals of this article is to provide a little information needed to help you on your way to making money online as an affiliate marketer. One thing you need to know is that the bigger your site is, the more visitors you will attract, which also equates to opportunities to earn more money from the affiliate internet marketing program.
Making big money through the affiliate internet marketing program is definitely an obtainable goal, provided you choose the right affiliate networks. You should build a niche website based on the product or service you wish to promote if you want to make real money with any affiliate internet marketing program. One of the best places to do research on affiliate programs is through "Affiliate Directories". Since a lot of money can be made through an affiliate internet marketing program, I would recommend that you take the time to search for the best programs.
There are literally thousands of places online that contain a wealth of information about affiliate and Internet marketing in general. These programs have been developed because of the ongoing growing demand for effective training in the affiliate internet marketing program field. Forums are also some of the best places for affiliate training online.
An affiliate internet marketing program allows anyone to make huge profits through marketing on the internet. Smart merchants have begun to increasingly use affiliate program directories, associate programs, and affiliate networks to market and promote their products and services. I realize the potential of an affiliate internet marketing program, because I have been using the same exact programs as other marketers to generate astronomical profits myself, both as a merchant and associate.
As one of the fastest growing industries on the internet today, an affiliate internet marketing program is definitely a true home business opportunity. Though the system has become much abused by some more unscrupulous marketers, the affiliate internet marketing program is still a legitimate and highly prosperous business. Affiliate marketing continues to be a great way for most of us to truly make money online.
Richard Trice has been marketing online since 1999 and has sold millions of dollars worth of products. You can Discover the #1 Weapon that is responsible for his success at The Real Secret to Massive Online Success! [http://www.guerillamarketingtool.com/affiliate]

Article Source: http://EzineArticles.com/?expert=Richard_Trice 

I'm an Internet Marketing Success Story! (From Broke to 5 Figures Monthly)

Internet Marketing Mistakes - 3 Common Misconceptions About Internet Marketing Revealed

By Alan Quan  

Back in the 1980's in the health industry, the belief was that eating a high carbohydrates, low protein, and low fat diet was the healthiest way to go. Most carbohydrates were considered good. And ALL fats are bad.

Unfortunately when the carbohydrate rage was going on, we see an increase in obese people and diabetes. Not too healthy is it? Now, a balanced diet and eating healthy fish fats is accepted as the healthiest way to go. The carbohydrate myth is now debunked.

The same thing goes on with internet marketing and today I'm going to help you debunk 3 common myths about internet marketing:

Myth #1

Internet Marketing takes no effort to build!

This is probably the most popular myth about internet marketing. Although internet marketing is in fact the lazy person's way to wealth (legally and morally), the truth is that you still have to put out work in the front end before any real money is made in the backend.

Once you put enough work in the front end to develop a solid internet marketing foundation, you can then relax on the beach while the residual comes pouring in - all without lifting a finger!

Myth #2

All you need is a great website with all the best graphics and animations!

You can't just put up a website, tell your brother and sister about it, sit at home and watch TV all day and expect to have the cash magically appear in your bank account. You will still have to distribute, develop and market your product or service to people before anything significant will happen.

Many people spend tens of thousands of dollars having their websites developed without even thinking about the market they are selling their product and service to. They have all the flashy and colorful images and cute animations to impress visitors. Unfortunately, without a market, the only person that will look at their website and be impressed with it is themselves.

It's like setting up your own professional practice or retail store and only telling your friends and family. No advertising and no marketing. Unless you have a HUGE family and have thousands of friends to support you, you'll be out of business in within months!

Myth #3

The BIG money in Internet Marketing is all hype and bullshi*!

People who believe in this garbage probably believe that the only way to make money is to go to school and earn wages at their cubicle. Although these people are half right, they get what they believe, all of the hype and bullshi*, and none of the BIG money.

When an internet marketing 'guru' promises that his program will make you a millionaire in a month, he is a fraud and that's why internet marketing is sometimes viewed by some people as scams.

But don't take financial lessons from wage earners, it's like taking hockey lessons from Michael Jordan; you are learning from people who don't know what they're doing on those subjects. In our case, broke wage earners giving us their opinions about internet marketing!

If I told you how much a successful internet marketer makes, you wouldn't believe me. Do your investigation and interview some top internet marketers. Find out his lifestyle and if it's a lot better than yours, you'd better listen up

In conclusion, remember that an internet marketing business (like any business) requires effort and a marketing strategy in order for you to make the big bucks.

Alan Quan is a certified Internet Coaching Empire coach and specializes in helping people build their own successful internet marketing business. Visit his website at [http://e-bizcoachalan.com] and find out how he can help you to quickly accomplish your goals and boost your internet profits.

Article Source: EzineArticles.com/?expert=Alan_Quan 

Local Business Marketing: How You Can Dominate Google With Online Market...

The Truth And Myth About Internet Marketing: The Lie By Implication

By Roger Zimmerman  

The Top Ten Things You Must Put Into Your Internet Marketing Business If You Want To Make A Living At It.

Just read the ads from the Internet Marketing gurus and you'll be led to believe they will make you rich if you'll just buy this course or that software. After all, the ad will tell you, "this is the exact same system I used to rake in over 2 million dollars last year."

Are they lying to you? Probably not. They probably did rake in 2 million dollars last year using this or that method. But the implication is that they only did this one thing and money, traffic, or fame just poured in. They probably aren't lying about the facts, but there is a lie built into the implication.

Here's the truth. Nearly every one of these Internet Marketing gurus runs a large company. He (or she) has a formal business plan and a registered company. It is a full time job. Often it is a full time job for an entire staff of people.

They want you to believe that you can work two or three hours a day in your underwear and make a killing - just like they do. But again, that is the lie. Do you know how many hours most of these gurus put in? That's right, tons. In fact I remember a top ten list about the top ten signs you're a marketer. The number one sign was "You think a 'half-day' means leaving work at 5 O'Clock."

One of the reasons these guys achieve the success everyone else only wishes they could achieve is because they work -- hard and long!

So yes, you too can make millions using the same system they're about to teach you, but you must run it like a real business and you must be willing to devote incredible time and effort to it.

Having said that, let me present these and several other elements that must come together in order to be a successful Internet Marketer. Without them you will almost certainly fail.

Top ten things you must put into your Internet Marketing business if you want to make a living at it.

1. A Business Plan

You simply must treat your Internet Marketing Business like a real, formal business. If you can't even put together a business plan then you do not have what it takes to run a successful business.

2. Time, time and more time

Later on you may be able to hire out several functions like Web page building, answering email, and writers. But for now you will put on all these hats and it will take loads of time. When I was new at this I spent several days just figuring out how to set up one Web feature, like a mailing list or order system. And that was just a single feature. There are dozens of different things to worry about. Researching your content, affiliate tracking, mailing lists, SEO, Web page building, order cart systems, answering email, writing articles, researching keywords, blogs, RSS setup, forum posting and monitoring ... the list goes on and on. Do you really think you can do all these things in two hours a day? If so, you are deceived. If you want to build your business as a full time business, plan 10 - 12 hours a day at least six days a week for the first six months or so.

If you do it part time, it can be done, but plan for a much longer gestation period before you expect to make any money. After it all comes together you will eventually be able to relax, but give it a lot of time to build traffic and attention first.

3. Communication skills

I can't tell you how many times I get email that looks like this:

"I'm new in marketings using the Internets. Could you tell me how I should make big money now. There are too many things to know so I think I'm not learning good. No body is no help for me."

My response? GET OUT OF MARKETING NOW! Spelling errors and typos are one thing. But if you can't form a sentence you are in deep trouble. Marketing is a medium of communication and persuasion. Good communication skills are a MUST!

Imagine reading an ad written by someone who writes like that? Does this person exude the intelligence to be able to run a business? Do I trust them? No!

In nearly every field, those who rise to the top are those who can communicate. Master the skills of speaking and writing and you're half way there. If you don't have those skills and you want to get rich I hope you have talent as a football player or rock star. They're not required to communicate well. But for goodness sake, get out of marketing!

4. Focus, focus, focus

I've heard countless interviews with top executives in business. One question nearly always posed to them is "to what do you most attribute your success?"

There is one answer that nearly always comes first, "FOCUS."

Successful business tend to be relentless organizers, goal setters and single-minded people. They will not jump from one project to another, but will stay on one task until it is either complete, or in the hands of someone else who is responsible for completing it and reporting back by a given deadline.

Focus and goal setting are nearly synonymous concepts. Here's a typical scene. You get all excited about the promises about writing Google AdWords when you buy Perry Marshall's excellent ebook 'Definitive guide to Google Adwords." You get half way through and start writing some Google Ads. But you're not proficient at it yet, so you lose some steam and suddenly run across Phil Wiley's very fine treatment on "Minisite Profits." It offers new hope so you jump on board, and soon you find you're not making big money there either. Then you go on to the next thing, and the next and the next - always hoping one will pay off, like a big lotto game.

This will not work. If you had paid attention to point one (write a business plan) you would have been more likely to stay on focus. You would complete one task at a time and each new one would build on the last, so that Minisites, Google ads, SEO and all the other elements of Internet Marketing would all feed each other in a big unified plan.

5. Multiple Streams of Income.

Robert G Allen popularized the phrase Multiple Streams of Income in a series of books on the topic. It is right on. If you count on only Pay Per Click Advertising, or only on Minisites, or only on Google Adsense, or only on article writing, then you will not do well in marketing.

You'll need to sell affiliate products, make and sell your own products, sell ad space, and use all of the different marketing techniques like email marketing, copywriting skills, pay per click, ezine advertising, article writing, forum presence, and all the rest. They will all combine into multiple trickles of income that can ultimately be very handsome indeed.

Put all your eggs in one basket and the bottom will almost certainly fall out.

6. Fail, fail, fail, fail, fail, fail, fail, succeed, fail, fail, fail, succeed, fail, fail, fail, fail, fail, fail, fail, fail, etc.

Get the point? Some day sit down and watch the E! channel when they do specials on your TV and movie stars. You'll hear statements like, "So and so went to no less than 439 auditions before landing her first roll, which she did for free." Really! That's the kind of persistence you need to succeed in your new marketing business.

Trouble is, most of us tend to quit after maybe three or four failures. Many people give up after only one failure! This is what sets the big dogs apart from the squeaky miniature poodles.

We hear this concept our whole lives. How many times have you heard about the number of failures Edison had before he perfected the light bulb? I've heard that story dozens of times. But my nature is still to give up at the first sign of failure.

When you start a new project - say a new Pay Per Click ad campaign, get yourself a piece of graph paper. Every ad that doesn't get any clicks or make any money within say 10 days, check off one box. Promise yourself you will not quit tweaking and improving that ad until the entire sheet of paper is full.

7. Know when to quit

This advice sounds like the polar opposite of the previous advice on persistence. But it turns out there is a fine line between persistence and stupid.

Successful business people seem to have an innate sense of knowing where that line is. They seem to know when it is time to bail. But they do not do so on a whim. They do so after a lot of research.

Let's look at your Pay Per Click ad again from point six above. You've filled in five or six lines of your graph paper, constantly tweaking your ad, and you're just spending money with not a single lead.

Is it time to bail. Not yet. It's time to do some research. Have you chosen good keywords? Do some keyword research to find out. Is the market flooded for this type of item? Take a look at the number of Google AdWords ads and get a feel for this. You may find that your product is just too overused and worn out to be worthwhile.

Only after good research and some hard indicators do you give it up. But don't be afraid to admit defeat when you find you've made a bad choice of product.

8. Market first then product to fill it.

The most common mistake by new Internet Marketers is to try to start with a product rather than a need. The first question out of the mouth of new Internet marketers is usually "What should I sell?"

This person is in trouble already. You must take the time to educate yourself until you see a need to fill. What are people asking for? When I first started reviewing Internet Marketing gurus and their products on pickaguru.com I found that people were clamoring for unbiased

reviews of marketing products.

The number of sites already selling Internet Marketing education materials was already staggering. It seemed a dangerous market to break into. But there was this wide open gap. Nobody, but nobody I knew was doing anything like what I started doing on pickaguru.com.

My email box became flooded with expressions of "thank goodness a truly honest site that is more interested in the truth than his bank account." And guess what. I found that more people were willing to use my affiliate links when they did make purchases just because they wanted to support me for my honesty.

This is what I mean by filling a need, or finding a market first. No matter what your area of interest - gardening, auto collecting, racing homing pigeons, music from Outer Mongolia, Dr. Who, I don't care what it is, there are needs to be found in the forums, newsgroups, friends, clubs, and so forth. Go out and find them.

They do not have to be needs people are asking for. I did not find people asking for unbiased Internet Marketing guru reviews. But I noticed a void in on the Internet and I filled it.

9. Do SOMETHING

While I teach lack of planning as one of the most common mistakes newbies make, I also advocate getting something out there. When I published my first page on pickaguru.com there was nothing more than a home page. There were no reviews. There also was no apology or "under construction" icon. I simply added a page at a time, about one page per week, until there were a few pages up.

Guess what. After I only had two gurus reviewed I was already seeing affiliate income and already getting some reader attention for my honest reviews. It took shape slowly. After one year I still only have twelve gurus reviewed. That's about one per month. But I would not be this far if I had not decided to build that first page and get it started.

If you plan to start with a Blog, get it going today. If you plan to start with Pay per click advertising, start today. Get something out there. Build it to its full potential later.

Doing nothing will guarantee failure.

10. Go with your heart, and the money will follow. If you go for just the money, it never works out.

I lifted this phrase from an interview in the local newspaper. A man I used to work with had suffered a near fatal motorcycle accident and couldn't do industrial work any longer. He had built a photography studio and now makes over $400,000 a year.

This was his wife's (and partner's) advice when asked about the best business advice she had ever received. I cannot pass it up as some of the sagest advice I know on marketing. If you concentrate on making money first, your customers will sense that and your business will struggle.

If you concentrate on an honest, heartfelt, desire to help your customer solve his or her needs you will succeed. As she put it, "the money will follow." This was also some of the advice taught by one of my favorite business celebrities of all time, Walt Disney.

I cannot end this article with better advice than this. I beg of you please follow it. Look out for others and they will support you.

Author: Roger Zimmerman

Site: Internet Marketing Gurus Reviewed

pickaguru.com

(c) 2006 Roger Zimmerman All Rights Reserved.

Roger Zimmerman is the guru on gurus. Honest reviews of the Internet Marketing gurus and their products regardless of financial consequence to himself is his promise - and he keeps that promise.

Article Source: EzineArticles.com/?expert=Roger_Zimmerman

Internet Marketing Course | Top 3 Marketing Strategies to Create Leads

Internet Marketing Strategies - Generating Maximum Customer Acquisition

By Melvin Perry

Marketing strategies are applicable to all types of investment, with an emphasis on Internet marketing. This is because the Internet has become a highly successful marketplace, filled with endless opportunities of creating each individual's niche, while maximizing any profit that can be earned from it. However, to achieve this successful niche, individuals need to have effective marketing strategies that will help achieve their successful goal of earning more and staying there. Also, always keep in mind there are millions of websites in the world who are competing for success in the same marketing area as we are. To stay successful and to grow, Internet marketing businesses must each stay afloat amidst this tight competition on a continuous basis.
In order to create well-sound internet marketing strategies, we do not build it without a strong basis to develop it from. Internet marketing strategies need to be integrated with a corporation's marketing objectives, policies, and tactics into a cohesive whole. Keep in mind that formulating internet marketing strategies need to effectively carry out the corporation's mission, such as providing high-quality products or services at the lowest possible cost, and at the same time not sacrificing the profitability of the investment.
In a board of directors' meeting, it was stated that the revenues, as well as the volume of sales made during the previous month was comparatively lower compared to the revenues and volume of sales made several months ago. This decrease was more than what was expected, and present statistics show that the decreasing trend might continue due to uncontrollable market conditions. Once the problem was not addressed, the revenue of the corporation would suffer, resulting to streamlining the corporate organization, which would affect most of the employees.
As a corporate executive, what can be done to contribute to solve the problem of the corporation? It is a serious responsibility to get the business back on track, as well as ensuring the employees that they still have their job. At this point, what we need is to formulate effective internet marketing strategies that will address the problem of decreasing revenue and sales volume of the corporation.
The object in mind is to keep focus on the purpose of internet marketing strategies -- helping get more potential customers, more earnings out of sales that can be made, and declaring an Internet marketing career to be a successful one. Listed are tips on how these internet marketing strategies will affect an internet marketing business, with emphasis in a positive point of view.
Begin with what is available now, without spending a lot of extra money. What are the possible edges of the marketing product or business as a whole, compared to others? Does it stand out among other businesses with similar products? Being unique is one of the internet marketing strategies that will help get potential clients, eventually making the new business a success. Nothing will beat the expertise of developing a product, safely satisfying the needs of the target market.
Take the product to the internet, giving it a unique image over the web. Use the power of words and images in expressing what the new product offers to the public. Make the description of the product as simple as possible, yet straight to the point.
One of the keys to internet marketing success is the "click through" strategy, where a product's attraction to the customer will cause them to click on the product's new ad, getting them to "find and go to the product". This new product that is being offered must be significant to what the customer is looking for, thus the use of online surveys will help determine the products that are "in" and "out". The utilization of online surveys is one of the most important internet marketing strategies.
These are just a few of the internet marketing strategies that can be used for any new online business. Of course, there are still many internet marketing strategies that are available. Try to stay with the most basic ones at the beginning. All complex internet marketing strategies take their start from the basic, making basic internet marketing strategies just as effective as the complex ones.
Keep in mind the purpose of marketing -- getting close or going beyond the return of investment within the least amount of time - is using the least financial spending possible at all times. These internet marketing strategies will help to achieve the purpose of marketing, as well as address any future problems that may be encountered along the internet marketing career. Such internet marketing strategies will serve as the main foundation of any marketing plan -- it must contain definite actions that will be implemented, addressing the problem of the corporation. For instance, an individual may use the strategy of offering low-cost yet high quality products or services to attract more consumers or convince potential clients to patronize your new product. By using such strategy, there is a high chance that the business can be compensated for any previous losses, getting the online business onto a profitable level.
Melvin Perry is an internet entreprenuer that specializes in building large email lists within a matter of weeks. He currently teaches marketers via free step by step video how to earn thousands monthly through the list building model. You can snatch this report at no cost by visiting FREE Internet Marketing Videos

Article Source: EzineArticles.com/?expert=Melvin_Perry
 

Internet Marketing Solutions | Business Internet Marketing Firm

Over 17,000 views in one year --must be something good here.  What do you guys think --let me know

Internet Marketing: A Reflection after One Year in the Business

By Nathalie Fiset  

As autumn and cold crawl their way into Canada and the sun sets before 4 p.m., this darkness and quietness bring along a time of reflection for all of us. The assessment I want to share with you is about internet marketing. Although my list of things to do seams never-ending, I am very happy to realize all I have accomplished in less than a year ( over 40 active web sites, a hypnosis for childbirth program that already got international recognition, over 100 published articles on the net, etc)

I have been in internet marketing for a little less than a year and I have attended ten internet marketing seminars in 2006. I am the kind of person who likes to get to the bottom of things. I want to share my findings with people who are starting, thinking of starting or even stalling in the internet marketing business.

Image from www.freedigitalphotos.net

The ten biggest pieces of wisdom I want to share with you about internet marketing I have learned are:

1)The price of Internet Marketing products is highly exaggerated. Many marketers are comfortable taking hundreds of dollars for useless e-books or software. They are able to overcharge such big money for two main reasons: their customers believe their well-written sales letter promising them to become a millionaire by working only two hours per day. The second reason is that since other people have raised the bar before them, they feel comfortable with overcharging for their products.
I encourage everyone who is about to purchase any internet marketing product to take a deep breath, back up and do an internet search. Most probably, the product or its equivalent is already available for a fraction of the price on the internet.

My opinion is that no e-book is worth that much unless it provides me with the code of the safe at the bank for this internet marketer.

2)In the internet marketing business there are dreamers and there are doers. I have repeatedly met some people at internet marketing seminars who have not taken action and just keep buying the next product promising them a fast an effortless income. My experience is that it takes work (but then again I don't see it as work as I enjoy it very much) at least in the beginning to secure a decent income in the internet marketing business.

3)Many internet marketers made their fortunes by selling products to people who want to make a fortune in the internet marketing business. Willie Crawford draws the parallel that the people who got the richest during the gold rush were the ones selling shovels and sticks to the gold diggers.

Anyone interested in internet marketing has to ask themselves if they have just been enriching the people selling them promises to make millions in the internet business.

4)There are basically three categories of internet marketers out there: the ones who just want your money, the ones who give you a good deal for your money and the ones that genuinely care about helping you making good money by sharing their efficient tactics.

I will, of course, not name any names here and I think that deep deep down people know what kind of marketers they are. I can tell you that upon trying to do a mental list of the genuine, caring ones, I had enough of my ten fingers to do the complete list.

Image from www.freedigitalphotos.net

5)The real successful internet marketers are often not on stage at seminars. I have met some very successful and knowledgeable people by talking to the person sitting next to me at seminars. I highly recommend you get to know the attendees at any given seminar; you will be surprised to sometimes find out that they know more than the speaker upfront and wiling to share everything with you...for free.

6)A masterminding group is a great resource to learn and share tricks and tips about internet marketing. The rule is to be part of a group that is about (or even better, a little above) your level of knowledge and accomplishments in internet marketing.

7)Action is power. Whatever piece of gold nugget you learn is useless if you do not take action on it. Many people are eternal course takers but have yet to get their first web site up. Even the best intended internet marketer will not make a penny if he doesn't get his product out there. I have heard numerous times the advice to put out your product and fix the fine details later. It has been a little challenging for a perfectionist like me but, honestly, it works great. Often, customer comments allow me to go back and improve my product in ways that I would have never thought of.

8)Internet marketing is a number's game. If you put all your eggs in one basket, you might rise very fast very high and then tumble down as fast. Diversity is the foundation for a solid business.

9)There will always be new things to learn. One cannot stay in their basement and hope that the world will not change. The internet marketing world is one that changes at the speed of light and one has to keep informed of the new trends and developments.

10)The Internet is here to stay. Internet has been growing at an astonishing rate and those who got in the game will be ahead of the pack in this exciting and powerful window to the world. The possibilities are infinite.

Dr Nathalie Fiset is a family doctor and a certified hypnotherapist. For more information go to:joinmeatthetop.com [www.joinmeatthetop.com]

Article Source: EzineArticles.com/?expert=Nathalie_Fiset 

Internet Marketing Agency - Gadzoog

Internet Marketing Explained In 5 Minutes Or Less

By Titus Hoskins  

Internet marketing is still a complete mystery to a large 

majority of Internet users. For many net users, online 

marketing is seen as some foreign area of the web, populated 

with silly get-rich-quick schemes and unsavory characters 

ready to rip off the innocent and uninformed consumer at 

the click of a mouse.

In fact, Internet marketing could not be further removed 

from this unfaltering picture. In reality, Internet marketing 

is populated mainly with hard working professionals promoting 

and selling high quality brand products by many of the world's 

Top 500 companies.

Worldwide there are now over a billion Internet users, 

representing one large global consumer base or marketplace. 

The total amount of goods sold online has been steadily 

increasing each year as the Internet gains in both popularity and 

familiarity. Studies have shown people shop online because of 

lower prices, a wider selection of products, easier comparison 

shopping, and many just prefer not having to travel to stores 

to make a purchase.

Handling all this online e-commerce is a whole sector of 

companies, hosting providers, web designers, advertising 

agencies... and so on. All this online commerce has also 

given rise to a relatively new creature --- the professional 

Internet marketer. Someone who makes a lucrative living 

helping facilitate, in one form or another, all this online 

activity.

Still Internet marketing has gotten a raw deal.

If you mention to any group of professionals that you're an Internet Marketer and that you work full time on the Internet; you will receive some very skeptical looks and more than one 

arched eyebrow of disbelief.

Regardless of this lingering skepticism, Internet marketing has become a viable alternative for many disgruntled professionals 

dissatisfied with their working hours or conditions. It has become 

a viable alternative for many people from all walks of life, from 

the college student to the bored housewife to the retired doctor... 

all are enjoying a part time or full time income from the comfort 

of their homes.

And since the Internet is now practically available to everyone, 

anywhere in the world --- Internet marketing is a level playing field. 

Anyone can make a full time or part time income from the web if 

they truly desire it.

There are many forms of Internet marketing. There are many online business models you can follow. There are countless ways to earn a good honest income from the Internet. Which path you take 

will be largely determined by your own work habits, your background and what marketing style you're most comfortable with.

Here's a quick rundown of the most popular forms of Internet 

Marketing:

Image from www.freedigitalphotos.net

1. The Brick and Mortar Store Online

Most major companies and retail stores have created online 

versions of their brick and mortar businesses. Even if 

consumers don't buy online, many use these sites for 

gathering product information before buying in the 

real world. A factor many savvy businesses are exploiting 

in their overall marketing strategies.

2. Online Services

Many service industries have moved online, everything 

from travel to banking to dating! Again, the Internet 

can be a profitable extension for any service company.

3. Internet Products/Internet Gurus

Internet marketing has a whole history of pioneers who 

have forged the methods and techniques of marketing online - 

opt-in lists, mini-sites, article marketing, pay-per-click 

advertising, joint ventures... a brief history populated with 

such names as John Reese, Marlon Sanders, Ralph Wilson, 

Yanik Silver, Corey Rudl, Ken Evoy and countless others.

A whole new industry has grown around 'How-to' market online, 

info products, workshops and web seminars --- teaching 

people how to market on the Internet. A marketer creating 

his own product can prove very productive; as seen 

by John Reese's 2004 launch of Traffic Secrets, which earned 

over a million dollars in one day. (Without a penny of paid 

advertising!)

4. Online Advertising and Promotion

Pay-Per-Click advertising such as those offered by Google 

AdWords and other companies presents another viable marketing 

route. Keywords (the exact words typed into a search engine) 

fuel a large portion of the web's activity, keyword marketing 

has become a major driving force behind most of the economic 

transactions on the web. This is a very lucrative sector for 

those Internet marketers who know exactly what they're doing.

Then there is the whole section of SEO experts and consultants 

who command high prices for positioning companies or products 

in the top positions on the major search engines. Acquiring 

organic Top 10 search results (SERPs) will greatly determine the 

profitability of your online product or company.

5. Affiliate Marketing

One of the least understood, yet one of the most profitable 

forms of Internet marketing is affiliate marketing. An online 

marketer can join any affiliate program and promote its products 

or services on the Internet. You market the products, find 

customers for the company and receive a cut or commission 

for each sale you make from your marketing efforts. These 

commissions can run anywhere from 2% to over 50%. One affiliate 

click can earn you anywhere from a few cents to several 

hundreds of dollars.

Major third party affiliate programs or companies such as 

Commission Junction, LinkShare, Amazon, Shareasale... 

acts as a brokerage or go-between representing thousands of 

Top Brand companies such as Sony, Apple, Dell... to online 

affiliate marketers. Marketers can join a program such as 

Commission Junction or LinkShare and be able to promote and 

market hundred of top quality products or services online. They 

can consolidate their affiliate marketing through these 

third party programs.

Perhaps the most common business model for the majority 

of online marketers is the last example, or a combination 

of advertising and affiliate sales. Many work-from-home 

professionals have adopted this business model. They have 

created site or sites on the topic that interests them and 

of which they have or have gained some expert knowledge.

Once these sites become established and gathering a large 

amount of targeted web traffic each day, making a nice income 

can only be a matter of putting the Google AdSense code on 

their pages and placing a few appropriate affiliate 

links on their sites.

The more traffic these marketers deliver to their sites, 

the more income they earn. The more unique content they create, 

the more income they earn. The more web sites they design, 

the more income they earn.

What many people outside of the web marketing field fail 

to realize, the Internet is a 24/7/365 business. The Internet 

is always on and working for you. It is automatically producing 

income for you 24 hours of the day, while you're sleeping, while 

you're enjoying a nice meal with friends, or even while you're 

on vacation.

Internet marketing can provide you with a lifestyle that is totally 

liberating --- you can live and work anywhere in the world. You can 

be your own boss, set your own hours and work from the comfort 

of your own home. Plus your whole online Internet business can be 

automated so it basically runs itself.

Internet marketing is totally flexible. You can adjust your workload to suit your own work habits. Internet marketing is scalable, once 

you have learned how to make your first dollar, it is only 

a simple matter of repeating and scaling up what you did to 

earn that dollar. Computers and the Internet makes it just as 

easy to handle a thousand sales as it is to handle one sale.

As Internet marketing becomes better known, it will gradually earn 

more and more respect. It will become a well-recognized profession that many will aspire to and follow as a life-long career. Mainly because Internet marketing will give you the freedom rarely seen in any other profession.

It offers you mobility, a high standard of living, and a working 

environment that can't be beat. It gives you the freedom to follow 

your own interests and hobbies; all the while turning those interests into viable revenue streams that supports the lifestyle of your 

own choosing. When it is all said and done, earning a living just 

doesn't get any better than this.

...

The author is a former teacher who now works full-time online operating numerous websites, including two sites on Internet marketing. For the latest web marketing tools try: Internet Marketing Tools

For the lastest trade information in your own industry try: Free Industrial Magazine Subscriptions

Copyright © 2006 Titus Hoskins. This article may be freely distributed if this resource box stays attached.

Article Source: EzineArticles.com/?expert=Titus_Hoskins