By Jack Silver 
Most newcomers to internet marketing find themselves facing a steep
learning curve. But what precisely is the learning curve? I believe it is in
developing a fine eagle-eyed view of internet marketing as a whole, and usually
this involves the mass purchase of internet marketing books, courses and
software.
The veteran marketer can see that this is a mistake; after all, any
information packaged in a high-priced internet marketing book can usually be
found for free online if you search enough and ask enough questions. However,
the newcomer should be assured of one thing - it is almost certain that the
veteran marketer made the same mistake. Indeed, it is a "mistake"
which needs to be made.
It's generally accepted that most newbies will not make immediate
practical use from the information contained within an internet marketing book,
but that is not to say that the purchase has been a redundant exercise. On the
contrary, every piece of information processed helps develops the newbie's
perception of the bigger picture in internet marketing. Eventually the point
will arrive when action will be taken, and every internet marketing book read
will have contributed to that first blast of proactivity.
To this extent, newbies shouldn't be hesitant to purchase new internet
marketing books which they find interesting. However, I would recommend going
to respected internet marketing forums and searching for reviews of the
internet marketing book you are considering purchasing. You can almost be
guaranteed that you will be getting a fair and balanced review. Never, ever
give credibility to reviews on an internet marketing book which come from
individual websites, for the webmasters are almost certainly affiliates of the
product and therefore have an agenda to sell the internet marketing book,
regardless of their real personal thoughts.
Image from www.freedigitalphotos.net
Also remember to do thorough searches for the internet marketing book of
your choice, as prices can vary quite wildly. For example, you might fancy an
ebook that tells you how to make profits from forum and retails at $39.99.
However, if that book has master resale rights, you can almost certainly find
it for less than $1 on eBay. You can also go to internet marketing forums and
ask if any of the members can cut you a good deal on the internet marketing
book you want if they happen to have reprint rights. Shop around and do not be
too hasty.
In conclusion, the newcomer should not be scared of purchasing internet
marketing books. That is a fear that many veteran marketers will instil into
them. But you must understand that the usefulness of an ebook goes far beyond
the question of whether it drove you to take action or not. Every chunk of
information paints a bit more of your big picture view of internet marketing,
and it's this grand view that will eventually give you the focus, understanding
and confidence to take big action in the future.
Jack Silver is an internet marketer based in the U.K. Earlier this year
Jack quit his job to focus on internet marketing full-time. Jack firmly
believes in the empowerment and freedom of self-employment, and the perks that
it brings (particularly being able to work in one's pyjamas and drinking coffee
all day long). Still a relative newcomer to internet marketing, Jack has posted
his story at [http://www.moneyinpyjamas.wordpress.com] in the hope it will
inspire others.
Article Source: EzineArticles.com/?expert=Jack_Silver
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