By Arun Lakhera
Affiliate marketing is the start of a new era in the field of
advertisement. Affiliate marketing has totally revolutionized the marketing
concept. Earlier a company used to promote their products through their own web
sites but today they buy prime space on other web sites for displaying their
advertisement. A product is advertised online by two or three persons in
affiliate marketing. The first is called the advertiser, second is the
affiliate and the third is network professional.
Advertiser
The company, which searches for web sites for promoting its product, is
called an advertiser in affiliate marketing. Although it can display the
advertisement on its own web site but using high traffic web sites through
affiliate marketing means more customers.
Affiliate
The web site owner or publisher, which provides prime space on its web
site for displaying advertisements to advertisers, is called an affiliate web
site in affiliate marketing.
Affiliate Marketing Network provider
Affiliate marketing network provider plays crucial role in affiliate
marketing. He gives a common platform to both advertisers and affiliates to
come together. It is his duty to maintain a cordial relationship between the
two.
The advertising company may have its own web site but displaying
advertisement on your own web site is not the concept of affiliate marketing.
On the other hand, an affiliate should try to generate maximum volume of
traffic to its web site. Only high traffic web sites are able to generate
business for advertisers and money for affiliates in affiliate marketing.
Phenomena of affiliate marketing
An advertiser can search for an affiliate through many ways but the best
way is to use a network. The advertisers and affiliates can join an affiliate
marketing network service providing company by spending a small amount.
Affiliate marketing network provider advices advertisers to display their
advertisements on high volume traffic web sites. It is the affiliate marketing
network, which cross-checks the traffic of an affiliate site so that the
advertised product gets maximum attention. The affiliate marketing network
service provider takes care that the product is advertised on relevant web
site. For example if you are selling school uniforms then your advertisement
should be displayed on educational web sites.
Generating revenue through affiliate marketing
When an advertisement is displayed on high volume traffic through
affiliate marketing, it certainly gets response. The visitors of affiliate web
site may click on advertisement, leave their contact details, sign up for a
news letter, buy or show their intention to buy the product at a later date.
The affiliate gets his share according to the response and the advertiser gets
probable customer for his product. We can say that the advertiser earns money
by selling the product and the affiliate by response in affiliate marketing.
Revenue is share between the two in affiliate marketing through the affiliate
marketing network provider. Advertiser makes payment to the affiliate marketing
network and the payment is further advanced to affiliate site owner. The
affiliate marketing network provider keeps a close watch over the response of
visitors on an advertisement. In this way affiliate marketing network is also
helpful is avoiding any dispute between advertiser and the affiliate.
My next article will throw light upon latest affiliate programs such as
Cost-per-Click and Cost-per-Sale.
Arun Lakhera is a professional journalist and copy writer. He writes
contents on affiliate marketing for VHMnetwork LLC. You can get more
information on affiliate marketing network on http://www.VHMnetwork.com
Article Source: EzineArticles expert=Arun_Lakhera
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