By Stuart Fish
Online marketing is a trillion dollar business today with over
123,000,000 results when searching "how to make money online" on
Google. There are indeed many ways to start your online business but 5 that I
like and use are:
1. Affiliate Marketing
2. Blogging about an area you are passionate about
3. Writing and Publishing your book on Amazon
4. Building a website for your Product
5. Creating a Membership Site
2. Blogging about an area you are passionate about
3. Writing and Publishing your book on Amazon
4. Building a website for your Product
5. Creating a Membership Site
In this series of articles, I will cover each of these in some detail,
as I believe anyone can start to become an online entrepreneur, in as little as
an hour or two a day.
Affiliate Marketing
When you become an affiliate marketer, you don't need your own product
to make money online. By signing up at sites such as ClickBank or JVZoo, you
can select from thousands of online products and begin to market suitable ones
into your chosen niche.
A successful niche, or market, that can deliver profits is the first
thing that an affiliate market needs to find. But there is no magic formula or
a one-button solution. It is more complicated than that and takes some
dedicated work, research and focus together with some good marketing practices.
I have found that there are a number of key steps, call them tactics,
which have worked for me and continue to bring me success. Build these top
three marketing tactics into your online business and you will see your opt-ins
and sales increase.
To Succeed Online as an Affiliate Marketer You Need These 3 Tactics
1. Do not try to combine a number of affiliate products onto one website.
Rather develop unique web pages to market each separate product you have
decided to sell, as an affiliate. I use WordPress to develop these unique web
pages, as it is easy to set up and manage. I will share some information on
WordPress sites in a future article. So aim to create a separate web page for
each affiliate product that you intend to market into your niche.
You should also try out each product that you plan to sell and provide
your own product review on your website. In this way, the visitors to your site
will have an understanding about what the product can do for them. Where you
can, include testimonials from other online marketers who have already used the
product. But first check with these customers that they are willing to allow
you to use their feedback, name and photo on the site of the specific product
you are marketing.
It also helps if you write articles that detail how the product can be
used and add these articles as a separate page on the website. If the pages are
attractive with images and compelling with good copy, they will increase
interest in your product. Always include a "call to action" that can
add the visitor's information to your list. A captivating headline and special
points highlighted will help visitors quickly grasp the content and uses of the
product.
2. Offer free reports to your readers. This will encourage them to send
you the name and email address so they can receive your free report. Make this
report relevant to the product you are selling. In a future article I will talk
more about this and how to create autoresponder messages that will be mailed
automatically to all those who opt-in for your free report. Research has shown
that it takes more than one contact with a prospect to get them to buy your
product, so keep building contact and a relationship with your opt-in
prospects. A good example of this can be found in my bio below.
3. You want to attract the kind of traffic that is targeted to your
product. If the person who comes to your website has a huge interest in what
you are promoting, then there is a much better chance that they will ask for
more information, than if they have no interest whatsoever in what you are
offering. The latter will be among those who move on and never come back to
your site.
You can write articles for publication in e-zines and e-reports - such
as this article of mine. This way you can find publications that focus on your
target customers and this will increase the likelihood that what you are
offering might just grab their interest.
Just 2 articles per week, with at least 400-600 words in each article,
can generate as many as 80 -100 targeted visitors to your site in a day.
Realise, however, that usually around 25 to 30 people out of 100 will
grab a free report, whereas only 1 or 2 out of 100 people are likely to buy
your product or ask for more information and then use your services. So persist
and slowly build up the number of visitors through this article writing
approach. If you can generate as much as 1,000 targeted hits for your website
each day, that could result in you making 10 sales based on the average
statistic.
These 3 tactics are not difficult to do, but will require a little time
and an action plan on your part. As Nike says, "Just Do It."
I am a keen blogger and online entrepreneur and have learned a lot of
what makes for a successful online marketer. Blogging is one way of sharing
your entrepreneurial knowledge and success.
Stuart Fish
Blogger and Online Entrepreneur
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