By Dave Cooper
Affiliate Marketing provides a perfect opportunity for people to begin
their own online business. One of the many draws to affiliate marketing is the
fact that you do not have to possess the ability to produce your own products.
As an affiliate marketer you have the ability to promote and advertise products
on behalf of different merchants. This is a very appealing aspect to many new
online entrepreneurs. As an affiliate marketer you do not have to worry about
maintaining, updating, or delivering products to your customers. In other
words, an affiliate does not need to maintain physical ownership or inventory
of the products in order to promote them.
Yet, almost all affiliate marketing experts advise that as an affiliate
you should own the products in order to successfully promote the product. Do
not take this to mean that you need to become involved in the manufacturing
process. What it does mean is that, as the affiliate for a product or service,
you must believe in the benefits that can be obtained from using the product or
service. How do you get this belief? This belief is most often manifested in
the owning of the product. In other words, a good affiliate marketer will use
the products and services that he is promoting and advertising.
In today's affiliate marketing environment, I see more affiliates with
the "Baskin-Robbins" mentality. They promote the flavor of the month
if you will. They are only interested in promoting products that are hyped to
be the best-selling ones for the month. These types of affiliate marketers are
very trendy and will switch products and promotions at the drop of a hat. I ask
you, why promote a product just because it is wildly popular if the product or
service does not appeal to you? If it doesn't appeal to you, chances are it
isn't going to appeal to your customers either. Never entertain the idea of
signing-up for affiliate programs or promoting affiliate products that do not
fit with your overall affiliate marketing strategy. If you choose to promote
every single so called "hot product" you will only end up spending
time, money, and effort on many products and affiliate programs that will not
provide you with good financial returns in the long run.
However, if the popular "product of the month" is a one which
appeals to you, it fits with your affiliate marketing niche, and your research
tells you that it has a reasonable chance to succeed within your market then,
by all means, sign-up for that affiliate program. Affiliate marketers need to
make sure (if it is entirely possible) that you can and will utilize such a
product. There are two really major reasons for owning the product being
promoted. Both reasons seem intangible on the surface, but they are key factors
towards the success of any affiliate marketing promotion you undertake.
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| Image courtesy of patpitchaya at FreeDigitalPhotos.net |
The second major reason why the affiliate should own the product they
are promoting is credibility. The affiliate knows the product in the way that
the target client will know the product. This places the affiliate in the
position of "expert." As an expert you can authoritatively better
answer questions that the clients may ask about the product or service. If the
affiliate does not own the product, he cannot honestly and immediately answer
the questions of the clients. Being unable to answer truthfully and credibly
leads to losing the client.
If you want to see your affiliate commissions increase and your stature as
an expert in your field increase. I encourage all affiliate marketers to
develop an "own it, before you promote it mentality."
David Cooper is the editor of the Affiliate Marketing Articles
Newsletter. David specializes in helping affiliate marketers understand the
importance of owning and using the products and services they are promoting.
Article Source: EzineArticles expert: Dave Cooper
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