By Ron Passfield
Successful affiliate marketers see obstacles as opportunities to learn,
not reasons to give up. They have learnt the underlying secret of success -
persistence pays.
Persistence brings its own unique pay-off in the form of what I call the
four R's - resources, realization, relationships and rewards.
1. Resources
If you persist with an affiliate program you get to understand the
resources available to you and how best to use them for your program. Many
affiliate programs today provide support for affiliate marketing in the form of
solo ads, classified ads, banners, suggested signature lines, articles for your
website or blog, safelist memberships, viral e-books, viral reports, marketing
videos and autoresponder message series.
These resources are often backed up by forums, chat rooms,
teleconferences, and tutorials where you can learn how to make the best use of
these resources for the affiliate program involved.
It is not possible in two or three months to get to effectively use all
these resources or fully understand your affiliate program, the product and/or
service offering and the dynamics of the relevant target market.
By not persisting with your affiliate program, you are missing learning
opportunities and under-utilising the resources available to you (which you are
ultimately paying for).
2.Realization
Persistence brings increased realization through exposure to these
affiliate resources, to successful affiliates and to the systems that support
your affiliate program. You learn (over time) what marketing strategies are the
most cost-effective for the product or service that you are marketing through your
affiliate program.
You also come to fully appreciate your program's follow-up system,
reporting system and commission structure. Persistence helps you understand
better the features and benefits of your product/service offering, the real
target market and how to sell to this market.
Persistence can bring the realization of how best to use your personal
resources and skills for your affiliate program. It can also help you realize
ways to achieve synergy between the various affiliate programs you are involved
in.
3.Relationships
Persistence develops relationships over time, particularly if you are
active in communicating with your sponsor, upline, downline and other
affiliates through the affiliate program's forum, teleconferences or
teleclasses.
Relationships, in turn, bring resources, support, encouragement and
ideas to help you to improve your effectiveness and your affiliate income. You
can access affiliate marketing coaching through these relationships.
If you do not persist, you cut yourself off from these relationship
benefits.
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| Image courtesy of Pong at FreeDigitalPhotos.ne |
Persistence can bring a range of rewards. Loyalty to an affiliate
program is often rewarded by a sponsor or program owner. Sometimes this takes
the form of discounts, bonuses, extra credits or downline members. You may also
benefit through the natural evolution of the program as it is refined, improved
and upgraded. Long-standing members are frequently given first access to new
offerings.
Persistence can result in your emerging as a program leader which in
turn can lead to your receiving lucrative offers to act as a leader in another
affiliate program.
These four R's - resources, realization, relationships and rewards - are
interdependent. With persistence comes a form of synergy where the four R's
reinforce each other and you receive an even greater benefit from the fact that
they are actively working together to increase your affiliate income.
Persistence pays - it takes you to another level of development as an
affiliate marketer, deepens your understanding of affiliate marketing, enriches
your online experience and brings monetary rewards.
How often have you wondered: Where would I be now if I had only
persisted with that other affiliate program?
Article Source: EzineArticles expert: Ron Passfield
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