By Gary L Gross 


Before you begin driving traffic to your offer, you may want to set up a
landing page to send the traffic to. There are 2 main reasons for this:
1) Some forms of advertising that you may use will not allow you to send
traffic directly to a Sales Page. A lot of the most productive forms of
advertising now frown upon that. So, by setting up a landing page, you can get
by these rules.
2) By having a Landing Page to send your traffic to, you can get the
Optin before passing them off to the Offer. Find yourself a free report in your
Niche that you can use to giveaway. There are many places where you can find a
Giveaway Report or PLR in your Niche that you can get for free. Then simply set
up a squeeze page & have your autoresponder direct them to the Sales Page
after the sign-up. I also place a link at the bottom of my squeeze page that
says something like "Click Here to Pass on this Free Report". That link
I then have take them directly to the sales page. Why do this? Because if they
don't sign up for your free report, then you have lost them from getting to the
Sales Page. By having the link, you can still get them there!
OK, now let's take a look at some of the ideas on getting traffic to the
offer &/or Landing Page.
1) Google AdWords
Most people have heard of Google AdWords if you have been in Marketing
for any amount of time. This is a good way to drive traffic to an offer/landing
page. But, depending on your keywords, it can get a little pricey. The more
competitive your keyword is, the more you are going to have to spend. You will
pay a lot less if you are using keywords that aren't highly competitive.
2) Bing/Yahoo Ads
Basically the same as AdWords & follows the same format.
3) Twitter Sponsored Ads
Once again, a little like AdWords. But with Twitter, you pay for a
Sponsored Ad, pick the demographics you want your ads to reach, & they show
up on people's timeline for your desired demographic group.
4) Facebook Ads
Same as Twitter, but they also show up in people's sidebar. These ads
can also get a little pricey. But you can also get a lot of good clicks for
cheap if you target low competition areas.
5) YouTube
A lot of people shy away from this method because they feel that they
must go on Camera to get on YouTube. That is so far from the truth! It is very
easy to put together a 60 - 90 sec. video using PowerPoint/Open Office, target
a keyword, add some music, & then publish to YouTube. You then place a link
to your Sales Page/Landing Page in the description & you are good to go. I
will cover more on this in a future Article.
6) BackPage.com
A lot of people overlook BackPage.com because when they think of it,
they think Adult Ads. BUT, BackPage has a Business Opportunities Section where
you can post a link to your Sales Page/Landing Page.
7) Craigslist
It has gotten a lot harder for marketers that try to use Craigslist to
promote their products over the past few years. But there are work arounds for
this & there are many good products that can help you navigate Craigslist
& make it profitable.
8) Free Classifieds
There are a lot of Free Classified sites that you can post links on.
Don't overlook these when it comes to your Marketing efforts.
And lastly,
9) Social Media
It is easy to promote your products & landing pages using Social
Media. Set up as many Social Media Accounts as you can. Work on getting a
following. Set up a Facebook Fan Page for EVERY Niche that you are in. Set up a
Business Profile page on FB to keep your Business Contacts separate from your
personal ones. The power of Social Media is amazing & can help you get
ahead!
I hope that this has helped you in some way, & I will be following
up with Articles to cover some of these Ideas in more depth.
Till Next Time!
Gary Gross
Mr. Gross is an Internet Marketer & Mentor/Coach. You can get his 21
- part Free List Building Course by visiting List Building 101 or by visiting
his blog at GaryGross.info.
Article Source: EzineArticles
expert Gary L Gross 1250399
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