Conducting a successful affiliate marketing campaign is never easy,
especially if the brand you are pushing is not popular already. Many affiliate marketers
new to the game tend to go too wide and never deep enough. If you are new or
have been doing it for a while but do not seem to make headway, you may want to
adopt the tips below.
Go deep enough and just reasonably wide - Many affiliate marketers tend
to go only an inch deep but spread a mile wide. However, it is good to note
that trying to dominate fifty niches in just a few years of starting will not
necessarily translate into success. Granted, staying focused may be a challenge
at times, especially when you listen to stories of peers raking in millions
from ClickBank or by marketing products in the emerging niches. This
notwithstanding, it is advisable to stay consistent and only experiment with
other difference niches after recording considerable success with your first
niche.
Ensure your brand adds value to customers - Google's preference for
brands that wield trust among customers, is strengthening. This is quite a
concern especially among new affiliate marketers because initially, having a
strong brand was never a prerequisite for success. Now however, leading sites
in almost all niches are affiliate marketing sites that are also very strong
brands. Any marketer looking to break into the league of leading sites as such,
must build a brand that is strong and supported by editorial integrity and
content that provides value for consumers.
Create stellar content - One of the biggest challenges affiliate
marketers face is the need to prove that their role as intermediaries, is
important in the overall value chain scheme. They however are in a better
position and can use content marketing as a means of adding value and proving
their agility. While content marketing strategies among brands take a
considerably long period to approve, affiliate teams have less bureaucracy
barriers and can create great content and have such posted in their sites in
far shorter timelines.
Use multiple streams of driving traffic to your site - The constant
updates that Google applies do affect online businesses in various ways. Key of
these however, is distortion of web traffic flow into affiliate marketing
sites. It is advisable therefore, for affiliate sites to build and own their
audience rather than rent it. However, where renting is inevitable, sites
should consider getting such audiences from multiple sources as opposed to a
single stream.
Embrace the mobile revolution - Mobile traffic now accounts for almost
50% of all clicks in affiliate marketing sites and up to 30% of all affiliate
retail conversions. This means that if you are directing traffic to sites that
are not mobile friendly then you already are missing a lot of money in
commissions.
Driving a successful affiliate campaign need not necessarily be
complicated. The points highlighted above can help you make it straightforward.
Overall, you need to be very creative and outthink your competition so that you
can connect with your customers and affirm the important role you play in the
value chain.
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