By Sally Carolina
As much as the internet offers opportunities to make
money online, it is also the source of a number of fraudulent get-rich-quick
schemes, waiting to rob you of your hard-earned cash. They promise easy cash in
a short duration of time. It's tempting to a newbie when you hit the jackpot so
soon.
But don't get carried away by persuasive sales
letters, free gifts and shining customer reviews. These marketing strategies
are often sales gimmicks. Here's what you should do.
1. Test the Waters First
There is no such thing as a free lunch. Before you
invest, read up on the different legal ways to make money online. Don't rely on
reviews given on the official website. Look for unbiased reviews preferably on
dedicated review sites. Find out if the recommendation sites are trustworthy
and if the advice they offer is reliable.
Say you are getting into affiliate marketing; you
need to do a background check on the merchant, whose product you are endorsing.
Poor quality products reflect poorly on your business image.
2. Build an Email List
Your email list has contact details of potential
clients. Building the email list is a tedious and time consuming task. However,
there is no short cut to it. The trick to a successful email marketing campaign
is to have your website visitors subscribe voluntarily. You can gather customer
email addresses by placing the link for an email sign up form and newsletter
subscription form in a clearly visible place.
3. Master SEO
Search Engine Optimization is what determines your
site's web rankings. The first tried and tested SEO technique is the keyword
strategy. Keywords are phrases web surfers use to locate content, products and
services. You can use a free keyword research tool to get a list of the high
ranking keywords. Pay attention to metadata too. Supplement the written content
with media rich content such as videos, audio files, flash and PDFs. Connect to
multiple social channels such as Facebook, Google+, Twitter, LinkedIn,
Pinterest and the likes. Submit content to article directories to get quality
backlinks to your site.
If you have no clue about SEO techniques, you will
find dozens of free courses online teaching you how to optimize your site for
search engines. Also, always use white hat SEO techniques to avoid being
penalized by Google.
4. Domain Registrations and Web Hosts
Choosing the right domain name is also important.
You can get domain names free of cost; however, you have to take what is
available. The alternative is to pay a small monthly or annual charge for a
special domain name. The latter is a better option for businesses. Including
keywords in the URL will help your site get found faster.
With web hosts, there are free, shared and
dedicated hosting plans. Free web hosting saves you money, but they have their
downsides. Many sites sharing the same host lead to slower web loads and
greater chances of downtime. Shared and dedicated hosts offer more space and
bandwidth at an affordable cost.
5. Intuitive Web Design
Your website design influences the site's
readability. It should not be cluttered or too gaudy and should be easy to
locate content. You can use a website design software application to get a hand
with designing your website. Most software applications write the HTML code for
you. There are free and paid programs. If you are not too tech savvy, you can
hire the services of a professional web designer to get the job done for you.
So, if you follow these simple yet basic tips, you
will be able to navigate the web safely and successfully.
Are you new to internet marketing? Looking for
tips on how to build and design a website and monetize it? You can read up all
you need to know right here.
Article Source: EzineArticles expert Sally Carolina
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